The Concept

After a few intense meetings (intense because of the beers consumed, not conversations had), we’ve come up with some goals and a concept for our Pop Up installation.  We’re striving for an interactive experience that brings together families, friends and strangers to play together in downtown Pittsburgh.  What we’re proposing is a painting of a winter landscape.  As people walk in front of the painting, a portion transforms into summer. The more people, or the more one person moves, the more summer is revealed.  The painting should be on display during the depths of the horrible Pittsburgh winter so that hopefully, between the summer graphics, and running along or working with friends to try to trigger the entire painting, users feel warmer!

What?! Sorcery you say? Nay, it’s simply technology combined with good experience design principles.  Here’s how we explained it to Pop Up Pittsburgh:

“Summer Sky Eternal is a rear-projected image displayed on a storefront window with a large gold frame on the outside.  Viewers break inferred beams to trigger the computer generated image’s change to summer in real time.”